Gartner Research

Better Communicate AI Product Value by Targeting Enterprises’ Selection Criteria

Published: 24 February 2020

ID: G00465567

Analyst(s): Tracy Tsai


A technology-focused communication approach is not enough for AI product managers to win enterprises’ business. Customer-centric communication based on a deep understanding of enterprise selection criteria is vital to better communicating AI product value.

Table Of Contents
  • Key Challenges



  • Profile Targeted Customers and Their Selection Criteria
    • Action Items
  • Develop a Customer-Centric Value Map
    • Action Items
  • Focus on Business Outcomes When Addressing Customers’ Criteria

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