Gartner Research

The Evolving Role of the API Product Manager in Digital Product Management

Published: 25 February 2020

ID: G00465468

Analyst(s): Mark O'Neill , Anne Thomas , Arun Batchu , Shameen Pillai , Abhishek Singh


Managing APIs as products aligns APIs with business goals, such as enabling new channels and increasing customer satisfaction, but also brings governance overhead. Application leaders should create the role of API product manager to govern reusable APIs as part of overall digital product management.

Table Of Contents
  • Key Challenges



  • Organize Your API Product Managers as Part of Overall Digital Product Management
    • Digital Product Management and API Products
  • Only Apply API Product Management to APIs Which Will Be Shared, Internally or Externally
    • Harvesting APIs to Be Treated as Products
    • API Mediation
    • API Life Cycle Management
  • Manage Devrel for the Users of Your API, Both Inside Your Organization and in Your Wider Ecosystem

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