Gartner Research

Making an Effective Pitch: The Development Process

Published: 26 February 2020

ID: G00464422

Analyst(s): Irving Tyler , Christie Struckman


The best idea does not always get funded — the best pitch does. The key to winning leadership support is to deliver a well-designed pitch. CIOs should use this research to design and refine presentations that will influence business models and game-changing technology investments.

Table Of Contents
  • Key Challenges



  • Adopt a Design Thinking Approach to Create Effective Pitches
    • Master Your Audience: Empathize and Define
    • Create the Story: Ideate and Prototype
    • Practice and Perfect: Test
  • Build Your Presentation Muscles

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