Gartner Research

Market Insight: How to Prioritize Your Product Roadmap Features by Using a Value Map to Gain Competitive Advantage

Published: 26 February 2020

ID: G00465990

Analyst(s): Balaji Abbabatulla , Roger Toennis , Matthew Flatley


A value map enables product managers to visualize underserved business outcomes and analyze the impact of product roadmap features on such outcomes. Product managers should prioritize features that significantly improve business outcomes to gain competitive advantage.

Table Of Contents


Background and Context

The Impact

  • Identify Market Opportunities
  • Prioritize Product Features


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