Gartner Research

Market Guide for Partner Relationship Management Applications


PRM vendors have incorporated agile implementation services allowing for holistic partner data management, and for supporting the enhanced partner experience. This Market Guide helps application leaders to identify and evaluate suitable PRM vendors supporting their indirect sales organization.

Published: 27 February 2020

ID: G00384279

Analyst(s): Ilona Hansen

Table Of Contents

Market Definition

  • What You Will Get From This Market Guide
  • Market Description

Market Direction

  • Social Media Analysis
  • Acquisitions

Market Analysis

  • Market Growth
  • Three Trends in the Full PRM Application Suite Market
    • Integration Is Mandatory
    • Speed of Deployment
    • Partner Experience Is the New Customer Experience

Representative Vendors

  • Market Introduction
    • Services Provided by PRM Vendors
    • PRM Market by Industry
  • Vendor Profiles
    • Allbound
    • Channel Mechanics
    • Channeltivity
    • channelXperts
    • Comviva
    • Creatio (formerly bpm’online)
    • E2open
    • Gorilla Toolz
    • Impartner
    • LogicBay
    • Mindmatrix
    • Oracle
    • Pegasystems
    • Salesforce
    • TIE Kinetix
    • Vistex
    • Webinfinity
    • Zift Solutions
    • ZINFI Technologies

Market Recommendations

  • Watch Out for PX, Sales Enablement and Content Management
  • Integrations Available by PRM Vendors
  • Honorable Mentions

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