Gartner Information Technology Research

Market Guide for Partner Relationship Management Applications

Published: 27 February 2020

ID: G00384279

Analyst(s): Ilona Hansen


PRM vendors have incorporated agile implementation services allowing for holistic partner data management, and for supporting the enhanced partner experience. This Market Guide helps application leaders to identify and evaluate suitable PRM vendors supporting their indirect sales organization.

Table Of Contents

Market Definition

  • What You Will Get From This Market Guide
  • Market Description

Market Direction

  • Social Media Analysis
  • Acquisitions

Market Analysis

  • Market Growth
  • Three Trends in the Full PRM Application Suite Market
    • Integration Is Mandatory
    • Speed of Deployment
    • Partner Experience Is the New Customer Experience

Representative Vendors

  • Market Introduction
    • Services Provided by PRM Vendors
    • PRM Market by Industry
  • Vendor Profiles
    • Allbound
    • Channel Mechanics
    • Channeltivity
    • channelXperts
    • Comviva
    • Creatio (formerly bpmā€™online)
    • E2open
    • Gorilla Toolz
    • Impartner
    • LogicBay
    • Mindmatrix
    • Oracle
    • Pegasystems
    • Salesforce
    • TIE Kinetix
    • Vistex
    • Webinfinity
    • Zift Solutions
    • ZINFI Technologies

Market Recommendations

  • Watch Out for PX, Sales Enablement and Content Management
  • Integrations Available by PRM Vendors
  • Honorable Mentions

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.