Gartner Research

3 Critical Steps When Planning for In-Life Products and Services Evolution

Published: 27 February 2020

ID: G00466327

Analyst(s): Matthew Flatley , Clifton Gilley


As ongoing development of in-life products becomes the norm, the traditional product life cycle is turning increasingly fluid and less defined. Product managers can leverage this change by optimizing the evolution of their products and services by following three critical steps.

Table Of Contents


  • Introduction
  • Step 1. Create an Adaptable Whole-Life Plan for Your Product That Can Be Flexibly Adapted as Situations Evolve
  • Step 2. Synchronize Life Cycle Events With Adjacent and Complementary Products in Your Portfolio and the Wider Ecosystem
  • Step 3. Adopt a Mindset of Continuous Improvement by Engaging in Regular Retrospection

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