Gartner Information Technology Research

Market Guide for Email Optimization

Published: 27 February 2020

ID: G00465551

Analyst(s): Benjamin Bloom


Marketing leaders confront performance challenges, new business requirements and inflexible technology in their email marketing platform. Identify agile and cost-efficient optimization tools and services for your email marketing program to improve performance and accelerate business goals.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

  • Data Hygiene and Segmentation
  • Deliverability and Analytics
  • Personalization and Automation
  • Content Management
  • Agencies and Service Providers
  • Email Optimization Vendors

Representative Vendors

  • Market Introduction

Market Recommendations

Gartner Recommended Reading

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