Gartner Research

Survey Analysis: Understanding Banking Buyer Behaviors to Remove Obstacles to Sales Success

Published: 28 February 2020

ID: G00466186

Analyst(s): Andrew Steadman


Buyers go through a process to make a purchase decision, and bankers are no different. However, product marketers must understand how buyers make decisions, and the information they use, to reduce delays for technology and service providers.

Table Of Contents

Survey Objective

Data Insights

  • Project Numbers
  • How Are Providers Chosen?
  • Methodology

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