Gartner Information Technology Research

Survey Analysis: How TSPs Can Better Exploit Technology Adoption Opportunities Across Five SMB Verticals

Published: 28 February 2020

ID: G00466839

Analyst(s): Monica Zlotogorski, Mikako Kitagawa

Summary

Technology and service providers should better align their product portfolio strategies to SMBs’ technology adoption cycles. Product managers can use this research to understand SMBs’ technology adoption patterns across retail, financial services/insurance, healthcare, manufacturing and government.

Table Of Contents

Survey Objective

Data Insights

  • Better Understand How Technology Adoption Cycles Work Among SMBs
  • Target New Technology Offerings Based on Concrete Use Cases
  • Technology Adoption Patterns by Size, Revenue and Age
  • Methodology
    • Additional Research Contribution and Review

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