Gartner Information Technology Research

Survey Analysis: How TSPs Can Better Exploit Technology Adoption Opportunities Across Five SMB Verticals

Published: 28 February 2020

ID: G00466839

Analyst(s): Monica Zlotogorski , Mikako Kitagawa


Technology and service providers should better align their product portfolio strategies to SMBs’ technology adoption cycles. Product managers can use this research to understand SMBs’ technology adoption patterns across retail, financial services/insurance, healthcare, manufacturing and government.

Table Of Contents

Survey Objective

Data Insights

  • Better Understand How Technology Adoption Cycles Work Among SMBs
  • Target New Technology Offerings Based on Concrete Use Cases
  • Technology Adoption Patterns by Size, Revenue and Age
  • Methodology
    • Additional Research Contribution and Review

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.