Gartner Research

Strengthening Your Application Testing Service Portfolio Separates You From the Rest

Published: 28 February 2020

ID: G00464772

Analyst(s): Susanne Matson , Jaideep Thyagarajan


Feedback from hundreds of application testing service clients reveals the need for sharp differentiation in this highly competitive market. The failure of an application testing service product manager to address the strength of the portfolio can result in loss of market share and declining revenue.

Table Of Contents



  • Offer Meaningful Test Automation Geared Toward Streamlining Software Testing and Optimized for Individual Client Needs
  • Cutting-Edge Innovation Must Be Complemented With the Continuous Improvement of Existing Offerings
  • Create End-to-End Intelligent Platforms for Standardized, Effective and Flexible Delivery of Testing Services

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