Gartner Research

Build Compelling Experiences for Metadata Management Solutions by Focusing on the Business Persona

Published: 28 February 2020

ID: G00464636

Analyst(s): Alan Dayley , Guido De Simoni , Mark Beyer


Metadata management vendors are delivering solutions that lack business user experience capabilities. Product managers must ensure these solutions start focusing more on business personas, instead of technical needs, to improve adoption and usage.

Table Of Contents
  • Key Challenges



  • Design Metadata Management Solutions With a Focus on a Business-Persona-Friendly User Experience
  • User Experience and Interfaces
  • Role and Access Support
  • Reporting/Auditing
  • Business Semantics — Glossary and Rules
  • Governance
  • Social Capabilities

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