Marketing-led campaigns can prove insufficient or ineffective in reaching all potential buyers. Product marketers should use outbound sales development representatives to cost-effectively supplement demand generation and underpin account-based marketing campaigns.
- All Marketing Channels Don’t Effectively Engage Target Buyers
- Use Outbound SDRs to Complement Traditional Demand Generation Programs
- Outsourcing the Entire SDR Function Rarely Works, Especially in North America
- Hire Outbound SDRs as an Internal Function
- “Dumb” Prospecting Still Plagues SDR Teams
- Improve Outbound SDR Effectiveness With Better Segmentation and Use of Data and Sales Acceleration Tools
- Do Not Skimp on SDR Training
- Focus on Training and Enablement to Retain SDRs and Maximize Effectiveness
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