Gartner Information Technology Research

Launching a Tech Business Within Traditional Companies: Examples and Implications for CIOs

Published: 05 March 2020

ID: G00465117

Analyst(s): Daniel Sun , Andy Rowsell-Jones , Owen Chen


Launching a tech business within traditional companies is an example of business model innovation. It accelerates digitalization of the parent company, as well as creates new revenue. This research offers essential guidance to CIOs who head the tech business, or aim to.

Table Of Contents
  • Key Challenges



  • Avoid the Overlap Between In-House IT and the Tech Business by Planning the Service Portfolio of the Tech Business
  • Empower the Tech Business’s Success by Achieving Various Key Factors

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