Gartner Research

10 Tips for Tech CEOs to Improve Their Messaging Effectiveness

Published: 05 March 2020

ID: G00466076

Analyst(s): Rob Addy

Summary

Many emerging providers struggle to explain why they are necessary or valuable. Frustrated, they sometimes blame their audience for failing to see what, to them, is obvious. We showcase tactical messaging techniques that tech CEOs can use to dramatically aid understanding and get results.

Table Of Contents

Analysis

  • Make Your Message Consumable and Accessible — If It Can’t Be Read, It Won’t Be Read
    • Choose Your Words Carefully
    • Make Your Text Readable
    • Step Into Your Audience’s Shoes
  • Leverage Techniques and Models That Help Readers Contextualize Your Content and Improve Resonance and Relevance
    • Use Common Constructs
    • Use Familiarity to Establish a Baseline
    • Leverage Literary Techniques for Emphasis
    • Be Persistent and Patient
  • Allocate Sufficient Resources to Create Content While Implementing Systemic Processes to Improve Copy Quality
    • Include Evidence to Support Your Assertions
    • Invest in Messaging Creation
    • Formalize Your Review Process

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