Gartner Information Technology Research

5 Best-Practice Steps for Selecting a Security Technology OEM

Published: 05 March 2020

ID: G00464103

Analyst(s): Lawrence Pingree , Nat Smith


Competitive pressure in security markets forces vendors to release new capabilities they had not planned. Development investment options are usually to build, buy or resell. To optimize investment return and time to market, product managers should follow best practices when picking an OEM strategy.

Table Of Contents
  • Key Challenges



  • Step 1 — Choose Your Product Augmentation Strategy
    • Tactical Feature
    • Strategic Disruptor
    • Revenue Mass
  • Step 2 — Choose Technologies Best Matched to Your Use Cases
  • Step 3 — Consider the Impact on Cost of Goods Sold (COGS), Development Costs and Future Revenue
  • Step 4 — Strive for Licensing Alignment of the Product or Service
  • Step 5 — Consider the Impact of Your Third-Party OEM Being Acquired

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