Gartner Research

2020 Cloud Services Product Manager Essentials: New Launch

Published: 10 March 2020

ID: G00466065

Analyst(s): Adrian Lee


New cloud service launches can impact revenue negatively and increase risk of service failure if poorly executed. Service line product managers planning new launches must assess and address their organizational readiness to mitigate risks of failure and increase opportunities for sustained growth.

Table Of Contents
  • Key Challenges



  • Assess Organizational Readiness to Launch
  • Resolve the Challenges for a New Service Launch

Case Study

  • Citrix Workspace Intelligence
    • Key Challenges and Fixes
    • Successful Time-to-Market Results

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