Product marketers seeking growth with subscription models need to institute innovative pricing approaches that equate value to customer business outcome. Tiered pricing metrics combine simplicity and a strong alignment with value to support major stages of the customer relationship.
- Utilize Pricing Metrics Inspired by Business Outcomes
- Create Sustainable Growth by Implementing Tiers
- Step 1: Design the Lowest Tiers to Be Competitive and Win New Customers
- Step 2: Design the Upper Tiers for the Highest Levels of Delivered Value/Success
- Step 3: Design Middle-Tier Levels That Inherently Define/Prove Usage Value
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