Gartner Research

Addressing Disruptions to Tradeshow and Event Marketing Plans Due to Coronavirus (COVID-19)

Published: 11 March 2020

ID: G00722510

Analyst(s): Christy Ferguson

Summary

Due to the fluid nature of the current event and travel environment, it is necessary to build contingency plans for the foreseeable future. Product marketers who have these plans in place are less likely to experience disruptions to their awareness, demand generation and product launch efforts.

Table Of Contents

Data Snapshot

Data Insights

What You Need to Do

What You Need to Know

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