Gartner Information Technology Research

3 Ways Restaurant Marketers Can Better Meet Customer Needs Through Technology

Published: 12 March 2020

ID: G00715882

Analyst(s): Emily Moquin

Summary

Restaurant marketing leaders have ample opportunities to tap into consumers’ digital buying journey. But the array of touchpoints and pace of tech change create challenges in prioritizing investments, and may result in frivolous innovation. Let consumer-centric guidance lead the way.

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