Gartner Information Technology Research

How to Rightsize Your Storytelling Strategy in the Age of Snackable Content

Published: 12 March 2020

ID: G00714927

Analyst(s): Lindsey Roeschke

Summary

As content platforms support shorter, bite-size content types and more content competes for consumers’ finite attention span, marketing leaders need to rethink their approach to storytelling in order to convey longer-form narratives and drive deeper consumer engagement.

Table Of Contents

Overview

Introduction

Analysis

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