Gartner Research

How Software Product Managers Can Champion a Pragmatic Evolution Into Agile Development Approaches

Published: 13 March 2020

ID: G00465768

Analyst(s): Brian Doherty , Roger Toennis


Changing from waterfall to agile process and culture is difficult no matter who leads the charge. Software product managers can be effective champions to lead a successful transition if they influence and educate leaders and stakeholders in a disciplined, pragmatic fashion.

Table Of Contents
  • Key Challenges



  • Build Initial Support by Surveying and Communicating Stakeholder Incentives and Emotions
  • Pilot Agile First With One Well-Chosen Product and Team
  • Use Waterfall Process for Legacy Products to EOL and Agile Only for New Products

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.