Gartner Research

Mitigating the Damage of Mega-Event Cancellations Due to Global Shocks, Such as COVID-19

Published: 13 March 2020

ID: G00720961

Analyst(s): Jessica Ekholm , Roberta Cozza , Chris Meering


Late-minute cancellations of mega industry events due to global shocks such as COVID-19 cause major disruptions of new product launches. If an event is canceled, product managers who planned to launch products should pivot quickly to digital launches and communicate about them in a timely manner.

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