Gartner Research

How Leading Organizations Create Innovative Business Models

Published: 17 March 2020

ID: G00451426

Analyst(s): Marcus Blosch , Saul Brand


Innovative business models are all the rage during a digital transformation, but creating business models is challenging. Our survey shows how enterprise architecture and technology innovation leaders can successfully create one.

Table Of Contents


  • Describe Your Business Model
  • Assemble the Team
  • Begin With Your Customer
  • Decide Where to Focus Your Innovation
  • Shape Your Offering and Value Proposition
  • Get Your Financial Model Right
  • Ensure That You Have the Right Support
  • Learn, Pivot and Iterate
  • Create the Space for Innovation

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