Gartner Information Technology Research

Market Opportunity Map: Cloud Services, Worldwide

Published: 17 March 2020

ID: G00387526

Analyst(s): Ed Anderson , David Ackerman , Colleen Graham , Sandra Notardonato , Sid Nag , Rene Buest


As cloud adoption has become mainstream, cloud environments are becoming complex to design, implement and manage. Technology general managers will find profitable growth opportunities delivering cloud offerings aligned with both cloud and digital outcomes.

Table Of Contents

Market Opportunity Map


  • Profitability Analysis
  • Public Cloud Service Growth
  • Cloud IT Services

Strategic Options

  • Competing in Public Cloud Markets Requires Global Scale or Specialization in Specific Technologies, Applications or Industries
    • Recommendations
  • Customers Engage IT Service Providers to Support Their Cloud Journey, Not Just for Point-in-Time Requirements
    • Recommendations
  • Cloud-Related IT Services Will Evolve and Extend to Deliver Digital Business Services
    • Recommendations
  • Tooling, Automation and Standardization Drive Higher Operating Margins
    • Recommendations

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