Gartner Information Technology Research

General Manager Insight: The Future of Applications — Help Your Customers Adopt the Right Skills, Values and Approach

Published: 18 March 2020

ID: G00467015

Analyst(s): Paul Saunders , Hai Swinehart


As enterprise applications adapt to the digital world, application teams require new skills, values and approaches to deliver them. Technology general managers must prepare their teams to support and guide customers and prospects on this journey to ensure success in the future of applications.

Table Of Contents
  • Key Challenges



  • Shift From Selling to Helping, Advising and Guiding

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.