Gartner Information Technology Research

General Manager Insight: The Future of Applications — Help Your Customers Adopt the Right Skills, Values and Approach

Published: 18 March 2020

ID: G00467015

Analyst(s): Paul Saunders, Hai Swinehart

Summary

As enterprise applications adapt to the digital world, application teams require new skills, values and approaches to deliver them. Technology general managers must prepare their teams to support and guide customers and prospects on this journey to ensure success in the future of applications.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Shift From Selling to Helping, Advising and Guiding

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