Gartner Information Technology Research

Survey Analysis: Media Spend Findings From Gartner’s 2019-2020 CMO Spend Survey

Published: 19 March 2020

ID: G00714749

Analyst(s): Eric Schmitt , Anna Maria Virzi

Summary

In 2019, paid media was the largest component of B2C and hybrid B2C-B2B North American marketing budgets across major resource categories. For 2020, most marketing leaders plan to increase ad expenditures, especially digital. In an economic downturn, the flight from offline to digital accelerates.

Table Of Contents

Overview

Survey Objective

Data Insights

Methodology

Definitions

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