Gartner Information Technology Research

Improve B2B Customer Acquisition Efforts by Leveraging Inbound Marketing Techniques

Published: 19 March 2020

ID: G00713901

Analyst(s): Noah Elkin

Summary

Business buyers don’t rely on marketing messages and salespeople the way they used to. Instead, they favor self-directed online research. Using inbound marketing techniques can help marketing leaders in B2B organizations adapt to changing buying behaviors and improve customer acquisition efforts.

Table Of Contents

Overview

Introduction

Analysis

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