Gartner Information Technology Research

COVID-19: Technology Can Mitigate Car Sales Slump

Published: 19 March 2020

ID: G00720063

Analyst(s): Pedro Pacheco

Summary

Contagion risk scares consumers away from car dealerships and repair shops, spurring a major threat to sales and after-sales revenue as COVID-19 spreads. CIOs should adopt effective online marketing and sales models to mitigate this situation, along with redesigned support processes.

Table Of Contents

Overview

Strategic Planning Assumption

Analysis

Impacts and Recommendations

Gartner Recommended Reading

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