Gartner Research

Investing in Growth: Evaluating Strategic Options

Published: 19 March 2020

ID: G00466267

Analyst(s): David Adams , Rob Addy


Tech CEOs faced with changing market conditions need to make decisions on where to invest in growth. Crucial to successful investment selection, CEOs must evaluate options to select those that are most appropriate and viable given their capabilities, ability to invest and appetite for risk.

Table Of Contents


  • Step 1: Identify the Strategic Objective
  • Step 2: Identify Candidate Strategic Options for Investment
  • Step 3: Filter and Prioritize Evaluation Criteria
  • Step 4: Evaluate the Candidates

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