Gartner Research

Video: Marketing in Uncertain Times — Marketing and Agility

Published: 21 March 2020

ID: G00723750

Analyst(s): Augie Ray


Gartner research indicates all organizations are currently facing some level of disruption due to COVID-19. In times of disruption, agility is more important than ever. Here are five steps your brand can take to ensure you’re able to remain nimble in the wake of the coronavirus.


The coronavirus is forcing rapid change on consumers and brands. The situation will continue to evolve in unexpected ways, and marketers are striving to react and help their brands survive and thrive in a difficult period. Even without certainty, there are actions CMOs and marketing leaders can take right now to help members of the marketing department prepare for difficult times. This brief video outlines the five things CMOs can do now to remain in control in the months ahead.

Marketing in Uncertain Times: Marketing and Agility

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