Gartner Research

Beyond RFPs: How to Select the Right Vendor for Your Next Martech Solution

Published: 23 March 2020

ID: G00713812

Analyst(s): Colin Reid

Summary

RFPs are not conclusive martech selection tools. Due to a fragmenting and complex martech landscape, traditional RFPs consume excessive buyer time and resources without giving definitive insights. Marketing leaders responsible for martech must use better processes for vendor and investment choices.

Table Of Contents

Overview

Introduction

Analysis

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