Gartner Research

Develop a Stakeholder Analysis for Effective PMO Communications

Published: 23 March 2020

ID: G00466811

Analyst(s): Mbula Schoen

Summary

Projects and programs do not succeed without stakeholder support and one-size-fits-all communications designed to inform and engage often fail. PPM leaders should use these proven techniques to identify key stakeholders and analyze their needs in order to tailor interactions for successful change.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Take a Team Approach to Completing a Stakeholder Analysis
  • Identify People Who Will Be Affected by the Initiative and Those Who Can Influence Success
    • Who Must Participate So We Can Reach This Project Objective or Milestone?
    • Which Types of Changes Are Involved?
  • Determine the Information and Motivation Needs of Each Group
    • Summarize the Findings for Use in Your Change Management Communications Plan

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