Gartner Research

Gartner Magic Quadrant for Content Marketing Platforms

Summary

Marketing leaders must create relevant content at scale and demonstrate ROI. To meet these needs, content marketing platform vendors provide ideation, editorial planning, content sourcing and analysis capabilities. Use this research to find a CMP that offers efficiency and results.

Published: 23 March 2020

ID: G00390193

Analyst(s): Nicole Greene Laurel Erickson

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Contently
    • CoSchedule
    • NewsCred
    • Percolate
    • Sitecore
    • Skyword
    • Sprinklr
    • Upland Kapost
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Revenue and New Customers
  • Required Capabilities
  • Optional Capabilities
  • Notable Mentions
    • Curata
    • DivvyHQ
    • Oracle Content Marketing

Evaluation Criteria

  • Ability to Execute
    • Ability to Execute Evaluation Criteria
  • Completeness of Vision
    • Completeness of Vision Criteria
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

  • Customers Drive an Explosive Demand for Content
  • CMPs Address Content Marketing Inefficiencies
  • CMP Penetration and Future Adoption

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision
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