Gartner Research

Critical Capabilities for Content Marketing Platforms


As demand for cross-channel content production increases, marketing leaders must effectively and efficiently create and manage a large volume of content assets. Use this research to evaluate critical capabilities across content marketing platform solutions to identify the best fit for your company.

Published: 23 March 2020

ID: G00401342

Analyst(s): Laurel Erickson Marc Brown Nicole Greene

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Contently
    • CoSchedule
    • NewsCred
    • Percolate
    • Sitecore
    • Skyword
    • Sprinklr
    • Upland Kapost
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Ideation Insight
    • Editorial Planning
    • Creative Workflow
    • Content Metadata Management
    • Publishing
    • Content Performance Analytics
    • Integrations
    • Content Storage/DAM
    • Content Curation
    • Content Sourcing
    • Multibrand/Multigeo Support
  • Use Cases
    • B2C Demand Generation
    • B2B Demand Generation
    • Complex, Distributed Content Marketing

Inclusion Criteria

  • Revenue and New Customers
  • Required Capabilities
  • Optional Capabilities
  • Critical Capabilities Rating

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