Gartner Research

Critical Capabilities for Content Marketing Platforms

Published: 23 March 2020

ID: G00401342

Analyst(s): Laurel Erickson , Marc Brown , Nicole Greene


As demand for cross-channel content production increases, marketing leaders must effectively and efficiently create and manage a large volume of content assets. Use this research to evaluate critical capabilities across content marketing platform solutions to identify the best fit for your company.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Contently
    • CoSchedule
    • NewsCred
    • Percolate
    • Sitecore
    • Skyword
    • Sprinklr
    • Upland Kapost
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Ideation Insight
    • Editorial Planning
    • Creative Workflow
    • Content Metadata Management
    • Publishing
    • Content Performance Analytics
    • Integrations
    • Content Storage/DAM
    • Content Curation
    • Content Sourcing
    • Multibrand/Multigeo Support
  • Use Cases
    • B2C Demand Generation
    • B2B Demand Generation
    • Complex, Distributed Content Marketing

Inclusion Criteria

  • Revenue and New Customers
  • Required Capabilities
  • Optional Capabilities
  • Critical Capabilities Rating

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