Gartner Research

3 Vital Considerations for Asia/Pacific Tech CEOs Launching New Digital Products in the U.S.

Published: 24 March 2020

ID: G00376717

Analyst(s): Adrian Lee , Evan Zeng


Tech CEOs have the least confidence when it comes to overcoming the challenge of expanding into new geographic markets. To successfully launch in the U.S. market, Asia/Pacific-based CEOs must understand the strategic challenges of product positioning, optimization and channel partnerships.

Table Of Contents



  • Ensure Your Product Positioning Is Relevant for the U.S. Market
  • Allocate Product Optimization Resources to Address Legal Requirements at Minimum
  • Validate the Need for Channel Partnerships

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