Gartner Research

3 Vital Considerations for Asia/Pacific Tech CEOs Launching New Digital Products in the U.S.

Published: 24 March 2020

ID: G00376717

Analyst(s): Adrian Lee, Evan Zeng

Summary

Tech CEOs have the least confidence when it comes to overcoming the challenge of expanding into new geographic markets. To successfully launch in the U.S. market, Asia/Pacific-based CEOs must understand the strategic challenges of product positioning, optimization and channel partnerships.

Table Of Contents

Introduction

Analysis

  • Ensure Your Product Positioning Is Relevant for the U.S. Market
  • Allocate Product Optimization Resources to Address Legal Requirements at Minimum
  • Validate the Need for Channel Partnerships

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