Gartner Research

Expand Your Measurement Toolkit With Matched-Market and Store Tests

Published: 25 March 2020

ID: G00715623

Analyst(s): Jason McNellis

Summary

Marketing leaders use matched-market and store tests to accurately measure and improve certain marketing tactics. This research describes how these tests enhance marketing analytics and why they are different from typical A/B tests, and provides a five-phase process for their successful completion.

Table Of Contents

Overview

Introduction

Analysis

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