Gartner Information Technology Research

How Insurance Industry Product Leaders Can Thrive in Uncertain Times

Published: 25 March 2020

ID: G00463739

Analyst(s): Rajesh Narayan , James Ingham


Insurance organizations emphasize continuity, underestimating disruptive turns such as near bankruptcy (2008 downturn) or unconventional entrants (digital giants). Product leaders must prioritize strategy to succeed, even in the face of disruptive events like COVID-19.

Table Of Contents


  • Product Leaders Are Not Prioritizing Strategy, Let Alone Being Able to Address Multiple Scenarios
  • STEEP Frameworks Anchor Strategic Planning Against Market Signals
  • Use the Minimum Viable Strategy to Guide Planning Efforts
    • Example — Past Event: The 2008 Economic Crisis
    • Example — Current Event: Ongoing Pandemic (COVID-19)
  • Adopt a Pivot-Fast Model to Succeed

Background and Context

The Impact


Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.