Gartner Information Technology Research

Next Steps for Sales Leaders After the Initial COVID-19 Disruption

Published: 26 March 2020

ID: G00723314

Analyst(s): Nick Toman, Dave Egloff

Summary

In the wake of the COVID-19 pandemic, CSOs should use this document to help establish strategies for responding to rapidly shifting market dynamics. These strategies focus on driving greater confidence into both customers and sellers to own the market narrative with preplanned responses.

Table Of Contents

Overview

Analysis

Impacts and Recommendations

Gartner Recommended Reading

Notes

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