Gartner Research

Product Marketing and Market Planning in Response to COVID-19

Published: 27 March 2020

ID: G00723247

Analyst(s): David Yockelson, Mark Stanyer

Summary

Technology and service providers must consider changes to near-term and long-term strategies and tactics to address the impact of COVID-19 on their target markets, possibly reevaluating vertical, horizontal and other segment opportunities to adjust to this extreme disruption.

Table Of Contents

Overview

Introduction

Analysis

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