In instances where budgets are limited or below benchmarks, optimizing demand generation tactics is required. Product marketers should prioritize lead generation activities to initiatives that don’t necessarily require sizable program budgets and continuously negotiate agency relationships.
- Invest Efforts in Channel Initiatives That Do Not Require Hard Budgets
- Improve Online Presence, Expand Channel Partnerships, and Fortify Technology Influencers
- Renegotiate With Agencies and Service Providers
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