Gartner Information Technology Research

Using Machine Learning to Analyze Customer Data and Optimize Digital Experiences

Published: 27 March 2020

ID: G00718938

Analyst(s): Darin Stewart

Summary

Organizations accumulate data from every interaction with their customers across a growing number touchpoints, applications and services. Data and analytics technical professionals responsible for customer experience and analytics should use machine learning for a better view of customer journeys.

Table Of Contents

Overview

Strategic Planning Assumption(s)

Analysis

Guidance

The Details

Gartner Recommended Reading

Notes

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