Gartner Research

Enhance Segmentation and Demand Generation Efforts by Putting a Focus on Target Audience Data as a Tech CEO

Published: 27 March 2020

ID: G00718301

Analyst(s): Suzanne White

Summary

The role of data is significant in building segmentation and target audience profiles required for effective demand generation. Tech CEOs must support and resource building and maintaining of target audience data profiles that include key target markets, ideal customer profiles and buyer personas.

Table Of Contents

Overview

Introduction

Analysis

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