Published: 30 March 2020
Summary
Little is known about microsegmentation buyers, making it difficult to target them. To maximize revenue, product leaders should focus on groups with the largest opportunities. These groups include the government, larger companies, technical roles and North America.
Included in Full Research
- Basic Technology Description
- Example Vendor Technologies
- Overall Summary of Data and Findings
- Industry Adoption Trends
- Primary Findings: Government’s Interest in Microsegmentation Is Ahead of All Other Industries
- Near-Term Impact: Aggressive Focus on Government Now and Increased Focus on Finance and Healthcare
- Company Size Adoption Trends
- Primary Findings: Microsegment the Most Interesting to the Largest Organizations
- Near-Term Impact: Build for XX-Large Organizations Today
- Adoption Trends by Respondent Role
- Primary Findings: Technical Job Types Dominate the Microsegmentation Conversation
- Near-Term Impact: Tailor Products for the Technical Buyer
- Geography Adoption Trends
- Primary Findings: Strongest Opportunity in North America
- Near-Term Impact: Accelerate Efforts in North America