Gartner Research

How Tech CEOs Can Mitigate the Damage of Megaevent Cancellations Due to Global Shocks Such as COVID-19

Published: 31 March 2020

ID: G00723345

Analyst(s): Roberta Cozza , Jessica Ekholm , Chris Meering


Cancellations of industry events due to shocks such as COVID-19 disrupt smaller players as they rely on megaevents to launch products and improve customer acquisition. Affected tech CEOs who planned or are planning launches should pivot fast to digital launches and communicate about them in a timely manner.

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