Gartner Research

IoT-Based Thing Commerce Requires a Differentiated Customer Experience

Published: 01 April 2020

ID: G00721147

Analyst(s): Sandy Shen

Summary

Organizations regard the Internet of Things as a top customer experience technology, but are not treating it as a serious commerce channel. Application leaders for digital commerce technologies should offer differentiated commerce experience to make IoT-based thing commerce successful.

Table Of Contents

Overview

Strategic Planning Assumption(s)

Introduction

Analysis

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