Gartner Research

Case Study: Yammer Adoption Experiment (the NRMA)

Published: 01 April 2020

ID: G00718512

Analyst(s): Communications Research Team

Summary

This case will help internal Communications leaders learn how to improve organizational use of internal social media platforms by detailing how the NRMA designed and launched a Yammer initiative to improve employee communication and information-sharing capabilities.

Table Of Contents

Overview

Solution Highlights

Challenge

Business Context

Solution Overview

Results

Q&A With Pete Johns, Digital Employee Experience Manager

About This Research

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.