Gartner Information Technology Research

Customer Engagement Value in Digital Business: Key Take-Aways for the Board

Published: 07 April 2020

ID: G00723411

Analyst(s): Partha Iyengar, Gene Phifer

Summary

Customer engagement value, which addresses all the ways a customer engages with an enterprise, is crucial in a digital world. Here, we define what it is, why it’s important and how to create it. This research contains slides for an executive leader presenting to the board of directors.

Table Of Contents

Overview

Directions for Use

Recommended by the Authors

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